our team

Get to know

What is a team-based salon?

We work as a team. Our team-based business model plays a vital role in the collective success of the company rather than focusing on individual achievements. In this setting, all staff members work together to provide a seamless and high-quality experience for our guests. Clients benefit from this as they receive consistent service quality and can feel confident that any service provider they interact with is competent and well-trained. This allows for better scheduling flexibility because the emphasis is on the team rather than an individual in order to accommodate the client’s needs and preferences. We encourage our guests to experience multiple service providers throughout our facility. Ritual’s Salon & Spa takes pride in providing consistent and outstanding service, whether you see the same service provider at every visit or get to know them all! For example, if a service provider is unavailable, another team member can step in without disrupting the client’s experience. 

Sweetie and Papa are what our 6 grandchildren call us. They keep us alert and young in heart. Our three wonderful daughters and three awesome Son-In-Laws, whom we proudly call sons, complete the circle and are our pride and joy. We are college sweethearts and have been married for 45 years. Getting to know us is to see the love we have in our faith, family, close friends, and our treasured salon family. We are an adventurous couple. Sitting around is not part of our wheelhouse. Traveling is a great escape for us, along with biking, hiking, and water skiing. One of our fondest experiences was hang gliding off a mountain in New Zealand. We are humbled and proud to see the fruits of our labor mature in the growth of our salon family. The commitment and support our team has for each other and our guests fills our hearts. We are so blessed. 

Meet our Founders: Pete & Sheri

Alla, Master Esthetician

@allatheesty

Hello! My name is Alla! I grew up in Russia and have lived here for over 15 years with my husband and children. In my free time, I enjoy cooking, going on adventures, and spending time with my family.

I have been an esthetician since 2015 and have been a member of the Rituals family since 2019. I have always been interested in aging gracefully and helping others. I love making clients feel comfortable and confident about their own skin, educating them on the best products available for their particular needs. As a beauty connoisseur, I enjoy searching for the best, unique, and "must-have" beauty products and services. I am an avid listener of podcasts and discussions regarding the skin care profession.

After earning my diploma in esthetics from the Stainers Institute of Esthetics and Massage Therapy, I continued my education and earned my diploma as Master Esthetician from American Spirit Institute. Being an esthetician is an incredibly fulfilling role that I am grateful to occupy.

Susann, Master Esthetician

@susannhealthyskin

My name is Susann! I’m a licensed Master Esthetician, trained at the Catherine Hinds Institute of Esthetics in MA. I’ve been a working licensed esthetician since 1999—most of those years right here in Richmond—and with Rituals since 2008!

I’ve been so fulfilled at Rituals because I have the access and ability to change or preserve your skin, combining advanced technology with a warm, cozy, and relaxing experience. I’ve seen a lot of skin in various stages of need. My proudest moments are when my clients feel safe and have been able to achieve and maintain their glowing skin! Everyone’s needs can feel like an overwhelming puzzle. My favorite part of the process is getting to know you and helping to figure out what YOUR puzzle looks like and how to unlock your best skin.

When I’m not at work, you’ll find me with my family either enjoying Richmond’s markets, coffee shops, and restaurants or at home playing games and relaxing with our pets.

Madison, Extension Specialist & Esthetician

@extendedbymad

Hi! I'm Madison. I started with Rituals when I was 17 years old, and over the years I've worn many hats here! I've worked as an apprentice, at the front desk, and now I'm in the spa! I've always loved aesthetics and lashes, so working in the spa is a perfect fit. I'm a licensed cosmetologist and LPN. My favorite services to provide our guests are lash extensions, hair extensions, Epicutis facials, and all things brows! I'm very detail-oriented and love what subtle enhancements can do for someone's look and overall confidence!

In my free time, you can find me making memories with my son or making candles out of vintage glass. I'm a Pisces through and through, so anywhere near a body of water is my happy place. Catch me at the beach or on a boat somewhere when I'm not in the treatment room!

Melissa, Natural Nail Specialist

@madcrazymissy_nails

I'm Melissa! I have been helping people love their hands and feet since 2018! I received my nail certification in Milwaukee, WI, at Aveda Institute of Beauty & Wellness. My favorite thing to do is help educate my clients on the importance of great nail and foot care, all while creating fun and creative nail art with them! Helping people embrace their fun creative side and step out of their comfort zone and have them leave staring at their nails and/or toes with a smile is what I aim for! Having one-on-one time in the nail room is a great opportunity to create amazing relationships with my clients, which I cherish so much!

Outside of the nail room, my life is just as fun and crazy busy! I’m a wife and mom of 2 wonderful kids and a fur mom of 2 crazy pups! If the sun is shining, you will find us all outside. Most of the time, you’ll find me with my hands in the soil. I’m either tending to my garden or the kids and I are foraging for plants. I enjoy creating all the wonderful home remedies from teas, salves, balms, lotions, candles, tinctures, and more! I love sharing all my herbal knowledge and creations with anyone who needs it! Whatever you need, I have an herb for it. Come see me, and we can talk about all things hands and feet, and maybe even a little herbal remedy to go with it.

Alison, Education Director & Master Elite Stylist

@alisonjhair

Hi, I'm Alison! I have been a hair stylist since 2002! I came to Rituals back in 2010 from Northern Virginia, where I graduated college from George Mason University with a sociology degree. I realized that I had a passion for education and hair and wanted these two worlds to collide.

I'm a master elite stylist and the salon's education director. Behind the chair, I use my artistic abilities to share and coach alongside my team. My specialties include short pixies, detailed cuts and styles, as well as color transformations and corrections. My two teenagers keep me busy with their social calendars. I love supporting them on the sidelines of their many sports. Working out keeps my head on straight because of my #momlife!

Angel, Master Stylist

@angellloydhair

Hi, I'm your Angel!!! I love hair! Long, short, curly, red, brown, or blonde. You name it! I got into the beauty business years ago because I love all things hair. I also love education. In the past, I owned my own salon, where I trained many apprentices to become stylists and was a master educator for a professional color line. After all this, there was still a burning passion for beautiful hair. I would love to share that with you. I look forward to meeting you! When I'm not at work, my husband and I serve the Lord by volunteering to help impoverished and homeless people.

Brigid, Master Stylist

@legallybrig


Hi, my name is Brigid Hudson! I have been working at Rituals since 2007!! One reason I love it here is because I get to help all the other women grow and feel confident in their careers.

Part of the joy is getting to meet new people, and I love my clients. I really enjoy doing blondes, any kind of bobs, long hair, and wedding hair. When someone asks me what I love about my job, I usually say everything. I love the challenges it can bring and seeing how beautiful people can feel inside and out.

Outside of work, I enjoy anything that has to do with my two boys and amazing husband of seven years. When I’m not busy with family and close friends, I like to work out, go for walks with my lab, Parker, and do house projects with my husband. I’m beyond grateful for my life, both at home and at work!

Lindsey, Master Stylist

Hello, my name is Lindsey! I’ve been here at Rituals since 2008! I started as an apprentice in our training program and worked my way up to become a Master Stylist. I became a stylist because of my passion for people, and I really enjoy making people feel and look their best. I specialize in color and blondes, but I truly enjoy all realms of hair. Also, I really enjoy mentoring and helping others hone in on their craft.

When I’m not in the salon, I really enjoy hanging out with my husband, Ryan, and our 4-legged child, Lizzie. I guess you can say I’m good in the kitchen, and I love to share my love of cooking with others. You can catch me at the river, reading a good book on the boat, and hanging out with friends that have become like family.

Valerie, Master Stylist

@vals_vibes804


Hi everyone! My name is Valerie. I have been in this industry since 1999! I love all things hair, especially short styles and pixies. One thing I love most about this industry is connecting with amazing people. I am extremely empathetic and love getting to know new people. My specialties include short, vivid colors, textured hair, and transformation looks. If you ever have an opportunity to sit in my chair, I promise to do my very best and possibly make you laugh.

I have been singing my entire life and am OBSESSED with football. My beautiful children motivate me to do my best every day!

Chrissy, Senior Stylist

@cdesigns11


It all started at a Renaissance Fair. Never did I think that is how my lifelong career would begin! As a twelve-year-old girl, I went to my first Renaissance Fair and saw the amazing braids they were doing, and I was awestruck. After that, my mom bought me a "How to Braid" book. I practiced on myself, my sisters, the entire cheerleading, soccer, and basketball teams, and even my cabbage patch dolls.

After high school, I went to Rutgers for my bachelor's degree in marketing and minor in psychology. After one summer internship working in a cubicle, I knew it wasn't for me. I graduated in May and signed up for cosmetology school in June. The next sixteen years I worked at a salon and also did hair and makeup for weddings.

After meeting my husband, getting married, and having our daughter, we relocated to Virginia. I was then blessed to be introduced to the amazing staff at Rituals. They welcomed not only myself but my entire family to the area. I am now lucky enough to be a part of this family and do what I love every day. Razor cutting, blonding. and bobs are some of my absolute favorites! I also enjoy consulting with each and every client in order to create a look for them that suits their needs and will fit their personality!

Elizabeth, Senior Stylist

@elizabethamags.hair


Hi, it’s Elizabeth! I’ve been in the hair industry since 2004! In the past, I was an educator for Davines for a little over 2 years. I wanted to travel, expand my knowledge, and share my love for Davines through educating in a salon setting. I grew up in Virginia Beach and moved to the area in 2017. Out of the hundreds of salons I had educated in, Rituals felt like home. I enjoy being able to transform outdated looks into current modern trends. My specialties include color, highlighting, and Brazilian Blowouts.

In my off time, I travel back and forth to VB to visit my daughter, 2 grandsons, and friends! You can catch me at the gym or at a local winery. I love all things food and trying locally owned restaurants. #supportsmall

Emily, Senior Stylist

@emily.rituals


Hey y’all, I'm Emily! Rituals has been my home since 2013! It has been such a journey of growth working in a team-based salon. I’ve always enjoyed growing and learning with my team. Now, with the years gone by, I’ve gotten the opportunity to grow our young talent, and I love it! My passion for helping others crosses through all avenues of my life. The most important thing to me is that everyone I come in contact with feels heard, valued, and, of course, beautiful! There are many things I get excited for, but my real passion is dimensional color and detailed haircuts. Personalizing your style fuels my creativity! When I’m not in the salon, I spend the majority of my time with my family. Normally you can find us at the beach or somewhere in our camper! But you will always find us together!!

Errin, Senior Stylist

@errinbennett.hair


Hey there, Errin here! I’m a Senior Stylist here at Rituals Salon & Spa. My career began decades ago in my sister’s bedroom when I botched her Barbie Styling Head with a crooked haircut. I’m pleased to inform you that my technical skills have come a long way since then. Guest experience is my top priority, which for me, extends beyond your time in my chair. Manageability is so important to maintaining your style, and my number one goal is for you to feel confident every single day! My specialties include personalized consultations, balayage, highlighting services, and customized haircutting.

Outside of the salon, I love spending time with my partner and our beagle, Lou. Whether I’m hiking in the mountains, or kayaking on the James River, I feel the most at peace outdoors. You can often find me in the kitchen cooking my way through my favorite cookbooks or befriending a local barista or bartender. My astrological signs are Libra sun, moon, and rising!

I love connecting with my guests both in person and via social media. It is so fun to see your hairstyles out in the world. Tag me on Instagram in all of your hair selfies!

Jessica, Senior Stylist

@jmudd81


Hi, I'm Jessica! But everyone calls me J-Mudd! I've been a hairstylist since 2000 and have been at Rituals since 2016. The things I enjoy most about working here is the team-based culture, the education we attend for our personal growth, and the invaluable friendships I have made. My specialties include highlights, personalized color, updos, perms, and curly hair!

When I'm not working, I love going on adventures with my family and teaching my 3rd grade Sunday School class. I'm the ultimate boy mom, always on the go! When the weather is nice, I enjoy going to the pool and going on weekend adventures with my family. I can't wait to meet you!

Lisa, Senior Stylist

@lisaclark.rituals


I'm Lisa! I have over 20 years of experience supporting a wide range of clients throughout their beauty journeys. I started my beauty career as an esthetician. While working in a salon alongside hairstylists in my spare time, I rediscovered my passion for hair. I went on to complete my cosmetology license as well as numerous classes and certifications. I have trained with Redken, SchwartzKopf, Paul Mitchell, Davines, Graham Web and Alfaparf. I am constantly learning and taking classes to perfect my craft. I am a seasoned professional with strong expertise in style design, color correction, and face shaping analysis. I always give 100% when clients sit in my chair. I truly enjoy meeting new people and I love exceeding their expectations in the salon. I also specialize in customized color, hair design, and lived-in color.

Outside of work you can find me with my husband, daughter, and our cat, Tiger Lilly. I love spending time outside, as the sun fuels my soul. I also really enjoy thrifting and home projects!

Deluna, Senior Stylist

@hair_by_deluna


Brooke, Artist Stylist

@brookesilvastyles_


Hi! My name is Brooke! I have been at Rituals since 2018. I enjoy being on the seasoned end of a new stylist to help the rising stylists build their confidence. While I enjoy cutting hair, my true passion is blondes (any and all blondes) and fashion colors. I LOVE making my clients feel good about themselves. I will always be your biggest cheerleader when you're sitting in my chair.

When I'm not behind the chair, I enjoy spending time with my husband, who I'm truly obsessed with. When we're not being lazy on the couch with our puppies and our kitty cat, you can find us in the garage working on cars, or at the drag strip!

Cameron, Artist Stylist

To be honest I was never the girl that knew exactly what I wanted to be when I grew up, but I knew I was meant to serve people and I needed a creative outlet. The skills and innovations of hair, skin and makeup artists are more common now than ever before, so in my opinion now is the best time to be a part of this wonderful industry. This career found me at the age of 16 and I’ve never looked back! The industry is ever changing, so as a stylist I am never bored– there is always a new style or technique to learn. My cosmetology career began in high school when I took advantage of the local technical school. Since then, I’ve continued my education by combining my love for travel and hair by visiting the fashion capitals of the world for the best education I can find. 

When I'm not behind the chair, you can find me reading on some beach, somewhere; boarding a flight for my next big adventure, in my kitchen following recipes I found online, or spending time with family. I’m easy going and sometimes shy, but love a good chair chat so come hang with me!

Dana, Artist Stylist

@dana.sager.hair


Hi there! My name is Dana & I am blessed to be able to call Rituals my home away from home since 2016. Being a stylist is the perfect fit for me. It is truly an opportunity to build deep meaningful connections with many people I wouldn't have otherwise had a chance to cross paths with. Also, I'm able to express my creativity while making my guests feel their best. My passions are in making my clients feel their best, inside and out. I enjoy performing most services, but I love educating my clients on how to get the most out of their style. My favorite services to perform are hair cutting, anything from short to long, curly to straight, and everything in between.

When I'm not at work I most look forward to spending quality time with friends and family. Originally from Chicago, I often find myself searching high and low for the best pizza in town. I love listening to, planning, and saving for my next Dave Matthews Band concert.

Overall, I'm a friendly, caring, passionate hairstylist that would love to have the chance to make you feel your best all while pampering, connecting, and educating you to have the hair of your dreams!

Cabrey, Artist Stylist

@cabreyforwardhair


Hi, my name is Cabrey! I began my career with the Rituals team in 2021 and have been in love ever since. Some of my favorite things to do behind the chair are fantasy colors, unconventional cuts, and all things unique! I am so grateful to work with such a supportive team that constantly encourages my growth as a stylist. The power to help guests express themselves through their appearance is why I do what I do! When not in the salon, you'll find me indulging in my greatest hobby-music! Whether I'm at a concert, playing my guitar, or just singing along in the car to my favorite Beatles record-you can find me where the music is!

Lillie, Junior Stylist

Hi, my name is Lillie! I joined the Rituals team in June of 2023 and have been loving it since the beginning. I've always loved anything beauty and hair related since I was a little girl. I love doing this job because it allows me to connect with people and find their confidence and beauty. Outside of work, my hobbies include anything that involves being outdoors, traveling, home decor, and spending time with my husband, family and friends.

Eryn, Apprentice

Hello! My name is Eryn, and I’m an apprentice at Rituals Salon and Spa! I started here in March of 2023 and loved every day of it. The reason I chose Rituals is because of how team-focused and caring everyone here is; they’re practically family. 

Since I am currently an apprentice, my hope is to become a full-time hair stylist! I’d love to specialize in men’s cuts and color; even though they’re very different, I love it all. My personal favorite styles to do at the moment are heavily layered cuts and fashion colors. In May 2024, I graduated from the Chesterfield technical program and from James River High School!

If you love animals and music, I’m sure we’ll get along just fine! In my free time, I love spending time with my family, playing guitar, and doing any sort of craft. I’m so excited to get to know you and make you feel like the best version of yourself!

@hairstylist_eryn

Taylor, Apprentice

Bio coming soon!

Jillian, Apprentice

Hey guys I’m Jillian! I have just started my journey with Rituals in January 2024 and am looking forward to cultivating my skills, building relationships with guests, and team members alike! When I’m in the salon, I love getting to meet new people and learning all I can about hair! One day I hope to specialize in blonding, highlights, and balayage! In my free time you can find me with friends and family, trying out new restaurants around town, shopping, and traveling!

Mary, Apprentice

Hey there, I'm Mary! I joined Rituals Salon & Spa in fall 2023 as an apprentice. I'm currently enrolled in classes at the Chesterfield County Career & Technical Center to become a licensed cosmetologist. As a newer member of Rituals, I am excited to begin my journey with such an amazing team. My ambition for beauty comes from the endless inspiration I find from the world around me. I love people and I enjoy being a person that can make someone's day a little brighter. Being in a creative environment where I can combine everything I am passionate about will continue to drive me forward. I love all types of glam & beauty makeup and creating hairstyles that will make you feel like your most true self. In my free time you'll find me exploring the outdoors, scavenging the local thrift stores, learning a new craft, and spending time with my loved ones. I look forward to expanding my creativity and artistry.

Jessica, Director of Operations

Hi! I’m Jessica, Director of Operations at Rituals Salon & Spa. I have lived in the Richmond area since 1996 and have enjoyed building my career and family here. My first job, at 16 years old, was as a salon receptionist. I have always worked in hospitality, including all areas of a luxury Forbes 5-star resort, for many years. While I enjoyed culinary training and event planning, I realized my true love was interacting with guests while they enjoyed their spa and salon experiences. I love everything about our industry, including the connections with other professionals that we meet, the educational opportunities, the ideas we share, and the growth that comes from working together. I have been at Rituals Salon & Spa since day one! I am so grateful for this opportunity and my ability to wear many hats of responsibilities. My top two favorites are growing individuals to achieve the best version of themselves and building long lasting relationships with our guests.

I have been blessed with the joy of raising my now 16-year-old twin girls, Emma & Ella, and am grateful to have some family nearby too. I enjoy cooking, planting, yoga, pottery and spending time with loved ones. Always on the move, you’ll find me at the gym, at a winery or supporting local small business and restaurants.

If there is ever anything I can do for you, please reach out!!!

Kara, Manager of Operations

Hi! I am Kara Shaffer, and I have been working at Rituals in some capacity since its inception. I received my degree in Communications from Longwood University, and during breaks from school I would join the team by sweeping up hair, cleaning dishes, washing laundry, etc. Now, I help support, lead, and grow our family here at Rituals.

Throughout my career here, I have worn many hats, and had the opportunity to pursue my passions. A notable example is being the philanthropy coordinator Rituals’ point person for Nonprofit Volunteering, which has guided me to working closely with two local philanthropic organizations: Alzheimer’s Association and Child Help. My newest hat is the manager of operations. I am truly blessed by the opportunities and friendships that Rituals has given me.

My heart and soul live here at Rituals and with my family at home. I love coming into work with our amazing team and guests to build lasting relationships. When I am not at Rituals enjoying my day, I am at home with my amazing husband and two beautiful kids: Ellis and Josephine. You can usually find us outside with some sort of musical instrument, singing, making noise, snuggling with our dog and two cats, hiking, and LOTS of arts and crafts.

McKayla, Guest Services Manager & Marketing Manager

Hi friends, I’m McKayla! I’ve been a part of the Rituals team since 2019! Since starting here, my career goals have completely transformed, really aligning with my strengths. When I first started, I never would have imagined that I would not only be a part of the front desk management team but also the social media/marketing coordinator. I have loved being able to grow behind the scenes, while learning new ways to support my team.

When I’m not here, I really enjoy trying new things. You’ll never find me turning down an adventure. It may not look like it from the outside, but I’m lowkey nerdy. At home, you can find me reading, doing puzzles, or lounging around with my mini zoo. You can also catch me out and about with my friends at happy hour or midnight karaoke. I have really enjoyed my time here at Rituals and look forward to what the future holds for me!

Kimberlee, Guest Services Manager & Inventory Manager

HI! I’m Kimberlee and I am one of the managers here at Rituals Salon & Spa. I’ve been with the company since 2019 and in the industry since 2013. I have a passion for all things health & beauty and completely fell in love with Rituals and our team the moment I started. If you were to ask me what my favorite service is I would probably tell you not to make me choose. I definitely can’t live without my regular maintenance highlight and lash appointments. However, if we are talking about my favorite service to unwind I would absolutely say our facials! Besides health and beauty, I also have a passion for traveling. I am always looking for a new place to eat or travel to with my fiancé. I love all things nature and to be outside in the sunshine-preferably with a glass of wine.

Aubrey, Guest Services Manager & Bridal Coordinator

Hi, I’m Aubrey! I started my beauty career in 2014 where I graduated from Tennessee School of Beauty in Knoxville, TN with a license in Cosmetology and Massage Therapy. In my training, I also became a certified MUD makeup artist specializing in bridal, studio and special effects. I spent about six years behind the chair and running my own bridal business when I decided to move to Richmond and soon after became a stay-at-home mom.

After spending a year at home with my son, Callaway, I realized I still had so much to offer in this industry. My heart led me to continue my career in management making customer service my top priority. Outside of the salon, I love spending time with my family and taking my son on adventures!

Eva, Guest Services Coordinator

Hi, my name is Eva! I am a receptionist here at Rituals and have been a part of this fabulous team since 2021. Behind the scenes, I am our sustainability focus group leader and am always looking for new and innovative ways to make the salon a little bit greener. Aside from that, you may have also seen my art displayed throughout the salon! From our new custom ceiling tiles above the shampoo bowls, to the sidewalk sign, and coffee bar promo board!

Outside of Rituals, my soul feels the most fed when I'm making art! Drawing and printmaking are my favs. I also love all things astrology-related (literally ask me any team member's astrological sign and I got you covered. It's a problem...). I am so lucky to be a part of a team that allows me to be unapologetically myself, supports and encourages my passions, and most importantly tolerates my endless queueing of Harry Styles and Taylor Swift on our salon playlist!

Jordan, Guest Services Coordinator

Hi I'm Jordan! I have always enjoyed working in customer service and being able to put a smile on people's faces. I have worked in many different settings, but the connections I have made with our clients and my coworkers at Rituals has been one of the best experiences I have had in this industry. Rituals is my favorite place to work because of the close relationships I get to build and the wide variety of services we offer. My favorite services are our Eminence facials and lived-in blondes. When I am not at work, I enjoy spending quality time with my family and hanging out with my friends. I couldn't be happier working at Rituals and having such a great second family to love!

Haley, Apprentice

Bio coming soon!

Finn, Apprentice

Bio coming soon!

Sweetie and Papa are what our 6 grandchildren call us. They keep us alert and young in heart. Our three wonderful daughters and three awesome Son-In-Laws, who we proudly call sons, complete the circle and are our pride and joy. We are college sweethearts and have been married for 45 years. Getting to know us is to see the love we have in our faith, family, close friends and our treasured salon family.We are an adventurous couple. Sitting around is not part of our wheelhouse. Traveling is a great escape for us, along with biking, hiking and water skiing. One of our fondest experiences was hang gliding off a mountain in New Zealand.We are humbled and proud to see the fruits of our labor mature in the growth of our salon family. The commitment and support our team has for each other and our guests fills our hearts. We are so blessed. 

Meet our Founders: Pete & Sheri

Alla, Master Esthetician

@allatheesty

Hello! My name is Alla! I grew up in Russia and have lived here for over 15 years with my husband and children. In my free time I enjoy cooking, going on adventures and spending time with my family.

I have been an esthetician since 2015 and have been a member of the Rituals family since 2019. I have always been interested in aging gracefully and helping others. I love making clients feel comfortable and confident about their own skin, educating them on the best products available for their particular needs. As a beauty connoisseur, I enjoy searching for the best, unique and "must have" beauty products and services. I am an avid listener of podcasts and discussions regarding the skin care profession.

After earning my diploma in esthetics from the Stainers Institute of Esthetics and Massage Therapy, I continued my education and earned my diploma as Master Esthetician from American Spirit Institute. Being an esthetician is an incredibly fulfilling role that I am grateful to occupy.

Susann, Master Esthetician

@susannhealthyskin

My name is Susann! I’m a licensed Master Esthetician, trained at Catherine Hinds Institute of Esthetics in MA. I’ve been a working licensed esthetician since 1999-most of those years right here in Richmond, and with Rituals since 2008!

I’ve been so fulfilled at Rituals because I have the access and ability to change/preserve your skin combining advanced technology with a warm, cozy and relaxing experience. I’ve seen a lot of skin in various stages of need. My proudest moments are when my clients feel safe and have been able to achieve and maintain their glowing skin! Everyone’s needs can feel like an overwhelming puzzle. My favorite part of the process is getting to know you and helping to figure out what YOUR puzzle looks like and how to unlock your best skin.

 When I’m not at work, you’ll find me with my family either enjoying Richmond’s markets, coffee shops and restaurants or at home playing games and relaxing with our pets.

Madison, Extension Specialist & Esthetician

@extendedbymad

Hi! I'm Madison. I started with Rituals when I was 17 years old and over the years I've worn many hats here! I've worked as an apprentice, at the front desk, and now I'm in the spa! I've always loved aesthetics and lashes, so working in the spa is a perfect fit. I'm a licensed cosmetologist and LPN. My favorite services to provide our guests are lash extensions, Epicutis facials and all things brows! I'm very detail oriented and love what subtle enhancements can do for someone's look and overall confidence!

In my free time you can find me making memories with my son or making candles out of vintage glass. I'm a Pisces through and through so anywhere near a body of water is my happy place. Catch me at the beach or on a boat somewhere when I'm not in the treatment room!

Melissa, Natural Nail Specialist

@madcrazymissy_nails

I'm Melissa! I have been helping people love their hands and toes since 2018! I received my nail certification in Milwaukee, WI at Aveda Institute of Beauty & Wellness. My favorite thing to do is help educate my clients the importance of great nail and foot care, all while creating fun and creative nail art with them! Helping people embrace their fun creative side and step out of their comfort zone and have them leave staring at their nails and/or toes with a smile is what I aim for! Having one on one time in the nail room is a great opportunity to create amazing relationships with my clients which I cherish so much!

Outside of the nail room, my life is just as fun and crazy busy! I’m a wife and mom of 2 wonderful kids and a fur mom of 2 crazy pups! If the sun is shining, you will find us all outside. Most of the time, you’ll find me with my hands in the soil. I’m either tending to my garden, or the kids and I are foraging for plants. I enjoy creating all the wonderful home remedies from Teas, Salves, Balms, lotions, candles, tinctures, and more! I love sharing all my herbal knowledge and creations with anyone who needs it! Whatever you need, I have an herb for it. Come see me, and we can talk about all things hands, toes, and maybe even a little herbal remedy to go with it.

Alison, Education Director & Master Elite Stylist

@alisonjhair

Hi, I'm Alison! I have been a hair stylist since 2002! I came to Rituals back in 2010 from Northern Virginia, where I graduated college from George Mason University with a Sociology degree. I realized that I had a passion for education and hair and wanted these two worlds to collide.

I'm a master elite stylist and the salon's education director. Behind the chair, I use my artistic abilities to share and coach alongside my team. My specialties include short pixies, detailed cuts/styles, as well as color transformations and corrections.My two teenagers keep me busy with their social calendars. I love supporting them on the sidelines of their many sports. Working out keeps my head on straight because of my #momlife!

Angel, Master Stylist

@angellloydhair

Hi, I'm your Angel!!! I love hair! Long, short, curly, red, brown, or blonde. You name it! I got into the beauty business years ago because I love all things hair. I also love education. In the past, I owned my own salon where I trained many apprentices to become stylists and was a master educator for a professional color line. After all this, there was still a burning passion for beautiful hair. I would love to share that with you. I look forward to meeting you! When I'm not at work, my husband and I serve the Lord by volunteering to help impoverished and homeless people.

Brigid, Master Stylist

@legallybrig


Hi, my name is Brigid Hudson! I have been working at Rituals since 2007!! One reason I love it here is because I get to help all the other women grow and feel confident in their career.

Part of the joy is getting to meet new people, and I love my clients. I really enjoy doing blondes, any kind of bobs, long hair, and wedding hair. When someone asks me what I love about my job, I usually say everything. I love the challenges it can bring and seeing how beautiful people can feel inside and out.

Outside of work I enjoy anything that has to do with my two boys and amazing husband of seven years. When I’m not busy with family and close friends, I like to work out, go for walks with my lab, Parker and doing house projects with my husband. I’m beyond grateful for my life, both at home and at work!\

Lindsey, Master Stylist

Hello my name is Lindsey! I’ve been here at Rituals since 2008! I started as an apprentice, in our training program and worked my way up to become a Master Stylist. I became a stylist because of my passion for people and I really enjoy making people feel and look their best. I specialize in color and blondes, but I truly enjoy all realms of hair. Also, I really enjoy mentoring and helping others hone in on their craft.

When I’m not in the salon, I really enjoy hanging out with my husband, Ryan, and our 4 legged-child, Lizzie. I guess you can say I’m good in the kitchen and I love to share my love of cooking with others. You can catch me at the river, reading a good book on the boat and hanging out with friends that have become like family.

Valerie, Master Stylist

@vals_vibes804


Hi everyone! My name is Valerie. I have been in this industry since 1999! I love all things hair, especially short styles and pixies. One thing I love most about this industry is connecting with amazing people. I am extremely empathetic & love getting to know new people. My specialties include short, vivid colors, textured hair, & transformation looks. If you ever have an opportunity to sit in my chair, I promise to do my very best & possibly make you laugh.

I have been singing my entire life & am OBSESSED with football. My beautiful children motivate me to do my best every day!

Chrissy, Senior Stylist

@cdesigns11


It all started at a Renaissance Fair. Never did I think that is how my lifelong career would begin! As a twelve-year-old girl I went to my first Renaissance Fair and saw the amazing braids they were doing and I was awestruck. After that, my mom bought me a "How to braid book." I practiced on myself, my sisters, the entire cheerleading, soccer and basketball team, and even my cabbage patch dolls.

After high school, I went to Rutgers for my bachelor's degree in marketing and minor in psychology. After one summer internship working in a cubicle, I knew it wasn't for me. I graduated in May and signed up for cosmetology school in June. The next sixteen years I worked at a salon and also did hair and makeup for weddings.

After meeting my husband, getting married and having our daughter, we relocated to Virginia. I was then blessed to be introduced to the amazing staff at Rituals. They welcomed not only myself, but my entire family to the area. I am now lucky enough to be a part of this family and do what I love every day. Razor cutting, blonding and bobs are some of my absolute favorites! I also enjoy consulting with each and every client in order to create a look for them that suits their needs and will fit their personality!

Elizabeth, Senior Stylist

@elizabethamags.hair


Hi, it’s Elizabeth! I’ve been in the hair industry since 2004! In the past, I was an educator for Davines for a little over 2 years. I wanted to travel, expand my knowledge, & share my love for Davines through educating in a salon setting. I grew up in Virginia Beach & moved to the area in 2017. Out of the hundreds of salons I had educated in, Rituals felt like home. I enjoy being able to transform outdated looks to current modern trends. My specialities include color, highlighting, and Brazilian Blowouts.

In my off time, I travel back & forth to VB to visit my daughter, 2 grand boys, and friends! You can catch me at the gym or at a local winery. I love all things food & trying locally owned restaurants. #supportsmall

Emily, Senior Stylist

@emily.rituals


Hey y’all, I'm Emily! Rituals has been my home since 2013! It has been such a journey of growth working in a team-based salon. I’ve always enjoyed growing and learning with my team. Now with the years gone by I’ve gotten the opportunity to grow our young talent, and I love it! My passion for helping others crosses through all avenues of my life. The most important thing to me is that everyone I come in contact with feels heard, valued and of course beautiful! There are many things I get excited for, but my real passion is dimensional color and detailed haircuts. Personalizing your style fuels my creativity! When I’m not in the salon I spend the majority of my time with my family. Normally you can find us at the beach or somewhere in our camper! But you will always find us together!!

Errin, Senior Stylist

@errinbennett.hair


Hey there, Errin here! I’m a Senior Stylist here at Rituals Salon & Spa. My career began decades ago in my sister’s bedroom when I botched her Barbie Styling Head with a crooked haircut. I’m pleased to inform you that my technical skills have come a long way since then. Guest experience is my top priority, which for me, extends beyond your time in my chair. Manageability is so important to maintaining your style, and my number one goal is for you to feel confident every single day! My specialties include personalized consultations, balayage, highlighting services, and customized haircutting.

Outside of the salon, I love spending time with my partner and our beagle, Lou. Whether I’m hiking in the mountains, or kayaking on the James River, I feel the most at peace outdoors. You can often find me in the kitchen cooking my way through my favorite cookbooks or befriending a local barista or bartender. My astrological signs are Libra sun, moon, and rising!

I love connecting with my guests both in person and via social media. It is so fun to see your hairstyles out in the world. Tag me on Instagram in all of your hair selfies!

Jessica, Senior Stylist

@jmudd81


Hi, I'm Jessica! But everyone calls me J-Mudd! I've been a hairstylist since 2000 and have been at Rituals since 2016. The things I enjoy most about working here is the team-based culture, the education we attend for our personal growth, and the invaluable friendships I have made. My specialties include highlights, personalized color, updos, perms, and curly hair!

When I'm not working, I love going on adventures with my family and teaching my 3rd grade Sunday School class. I'm the ultimate boy mom, always on the go! When the weather is nice, I enjoy going to the pool and going on weekend adventures with my family. I can't wait to meet you!

Lisa, Senior Stylist

@lisaclark.rituals


I'm Lisa! I have over 20 years of experience supporting a wide range of clients throughout their beauty journeys. I started my beauty career as an esthetician. While working in a salon alongside hairstylists in my spare time, I rediscovered my passion for hair. I went on to complete my cosmetology license as well as numerous classes and certifications. I have trained with Redken, SchwartzKopf, Paul Mitchell, Davines, Graham Web and Alfaparf. I am constantly learning and taking classes to perfect my craft. I am a seasoned professional with strong expertise in style design, color correction, and face shaping analysis. I always give 100% when clients sit in my chair. I truly enjoy meeting new people and I love exceeding their expectations in the salon. I also specialize in customized color, hair design, and lived-in color.

Outside of work you can find me with my husband, daughter, and our cat, Tiger Lilly. I love spending time outside, as the sun fuels my soul. I also really enjoy thrifting and home projects!

Deluna, Senior Stylist

@hair_by_deluna


Brooke, Artist Stylist

@brookesilvastyles_


Hi! My name is Brooke! I have been at Rituals since 2018. I enjoy being on the seasoned end of a new stylist to help the rising stylists build their confidence. While I enjoy cutting hair, my true passion is blondes (any and all blondes) and fashion colors. I LOVE making my clients feel good about themselves. I will always be your biggest cheerleader when you're sitting in my chair.

When I'm not behind the chair, I enjoy spending time with my husband, who I'm truly obsessed with. When we're not being lazy on the couch with our puppies and our kitty cat, you can find us in the garage working on cars, or at the drag strip!

Cameron, Artist Stylist

To be honest I was never the girl that knew exactly what I wanted to be when I grew up, but I knew I was meant to serve people and I needed a creative outlet. The skills and innovations of hair, skin and makeup artists are more common now than ever before, so in my opinion now is the best time to be a part of this wonderful industry. This career found me at the age of 16 and I’ve never looked back! The industry is ever changing, so as a stylist I am never bored– there is always a new style or technique to learn. My cosmetology career began in high school when I took advantage of the local technical school. Since then, I’ve continued my education by combining my love for travel and hair by visiting the fashion capitals of the world for the best education I can find. 

When I'm not behind the chair, you can find me reading on some beach, somewhere; boarding a flight for my next big adventure, in my kitchen following recipes I found online, or spending time with family. I’m easy going and sometimes shy, but love a good chair chat so come hang with me!

Dana, Artist Stylist

@dana.sager.hair


Hi there! My name is Dana & I am blessed to be able to call Rituals my home away from home since 2016. Being a stylist is the perfect fit for me. It is truly an opportunity to build deep meaningful connections with many people I wouldn't have otherwise had a chance to cross paths with. Also, I'm able to express my creativity while making my guests feel their best. My passions are in making my clients feel their best, inside and out. I enjoy performing most services, but I love educating my clients on how to get the most out of their style. My favorite services to perform are hair cutting, anything from short to long, curly to straight, and everything in between.

When I'm not at work I most look forward to spending quality time with friends and family. Originally from Chicago, I often find myself searching high and low for the best pizza in town. I love listening to, planning, and saving for my next Dave Matthews Band concert.

Overall, I'm a friendly, caring, passionate hairstylist that would love to have the chance to make you feel your best all while pampering, connecting, and educating you to have the hair of your dreams!

Cabrey, Junior Stylist

@cabreyforwardhair


Hi, my name is Cabrey! I began my career with the Rituals team in 2021 and have been in love ever since. Some of my favorite things to do behind the chair are fantasy colors, unconventional cuts, and all things unique! I am so grateful to work with such a supportive team that constantly encourages my growth as a stylist. The power to help guests express themselves through their appearance is why I do what I do! When not in the salon, you'll find me indulging in my greatest hobby-music! Whether I'm at a concert, playing my guitar, or just singing along in the car to my favorite Beatles record-you can find me where the music is!

Lillie, Junior Stylist

Hi, my name is Lillie! I joined the Rituals team in June of 2023 and have been loving it since the beginning. I've always loved anything beauty and hair related since I was a little girl. I love doing this job because it allows me to connect with people and find their confidence and beauty. Outside of work, my hobbies include anything that involves being outdoors, traveling, home decor, and spending time with my husband, family and friends.

Eryn, Apprentice

Taylor, Apprentice

Jillian, Apprentice

Hey guys I’m Jillian! I have just started my journey with Rituals in January 2024 and am looking forward to cultivating my skills, building relationships with guests, and team members alike! When I’m in the salon, I love getting to meet new people and learning all I can about hair! One day I hope to specialize in blonding, highlights, and balayage! In my free time you can find me with friends and family, trying out new restaurants around town, shopping, and traveling!

Mary, Apprentice

Hey there, I'm Mary! I joined Rituals Salon & Spa in fall 2023 as an apprentice. I'm currently enrolled in classes at the Chesterfield County Career & Technical Center to become a licensed cosmetologist. As a newer member of Rituals, I am excited to begin my journey with such an amazing team. My ambition for beauty comes from the endless inspiration I find from the world around me. I love people and I enjoy being a person that can make someone's day a little brighter. Being in a creative environment where I can combine everything I am passionate about will continue to drive me forward. I love all types of glam & beauty makeup and creating hairstyles that will make you feel like your most true self. In my free time you'll find me exploring the outdoors, scavenging the local thrift stores, learning a new craft, and spending time with my loved ones. I look forward to expanding my creativity and artistry.

Jessica, Director of Operations

Hi! I’m Jessica, Director of Operations at Rituals Salon & Spa. I have lived in the Richmond area since 1996 and have enjoyed building my career and family here. My first job, at 16 years old, was as a salon receptionist. I have always worked in hospitality, including all areas of a luxury Forbes 5-star resort, for many years. While I enjoyed culinary training and event planning, I realized my true love was interacting with guests while they enjoyed their spa and salon experiences. I love everything about our industry, including the connections with other professionals that we meet, the educational opportunities, the ideas we share, and the growth that comes from working together. I have been at Rituals Salon & Spa since day one! I am so grateful for this opportunity and my ability to wear many hats of responsibilities. My top two favorites are growing individuals to achieve the best version of themselves and building long lasting relationships with our guests.

I have been blessed with the joy of raising my now 16-year-old twin girls, Emma & Ella, and am grateful to have some family nearby too. I enjoy cooking, planting, yoga, pottery and spending time with loved ones. Always on the move, you’ll find me at the gym, at a winery or supporting local small business and restaurants.

If there is ever anything I can do for you, please reach out!!!

Kara, Manager of Operations

Hi! I am Kara Shaffer, and I have been working at Rituals in some capacity since its inception. I received my degree in Communications from Longwood University, and during breaks from school I would join the team by sweeping up hair, cleaning dishes, washing laundry, etc. Now, I help support, lead, and grow our family here at Rituals.

Throughout my career here, I have worn many hats, and had the opportunity to pursue my passions. A notable example is being the philanthropy coordinator Rituals’ point person for Nonprofit Volunteering, which has guided me to working closely with two local philanthropic organizations: Alzheimer’s Association and Child Help. My newest hat is the manager of operations. I am truly blessed by the opportunities and friendships that Rituals has given me.

My heart and soul live here at Rituals and with my family at home. I love coming into work with our amazing team and guests to build lasting relationships. When I am not at Rituals enjoying my day, I am at home with my amazing husband and two beautiful kids: Ellis and Josephine. You can usually find us outside with some sort of musical instrument, singing, making noise, snuggling with our dog and two cats, hiking, and LOTS of arts and crafts.

McKayla, Guest Services Manager & Marketing Manager

Hi friends, I’m McKayla! I’ve been a part of the Rituals team since 2019! Since starting here, my career goals have completely transformed, really aligning with my strengths. When I first started, I never would have imagined that I would not only be a part of the front desk management team but also the social media/marketing coordinator. I have loved being able to grow behind the scenes, while learning new ways to support my team.

When I’m not here, I really enjoy trying new things. You’ll never find me turning down an adventure. It may not look like it from the outside, but I’m lowkey nerdy. At home, you can find me reading, doing puzzles, or lounging around with my mini zoo. You can also catch me out and about with my friends at happy hour or midnight karaoke. I have really enjoyed my time here at Rituals and look forward to what the future holds for me!

Kimberlee, Guest Services Manager & Inventory Manager

HI! I’m Kimberlee and I am one of the managers here at Rituals Salon & Spa. I’ve been with the company since 2019 and in the industry since 2013. I have a passion for all things health & beauty and completely fell in love with Rituals and our team the moment I started. If you were to ask me what my favorite service is I would probably tell you not to make me choose. I definitely can’t live without my regular maintenance highlight and lash appointments. However, if we are talking about my favorite service to unwind I would absolutely say our facials! Besides health and beauty, I also have a passion for traveling. I am always looking for a new place to eat or travel to with my fiancé. I love all things nature and to be outside in the sunshine-preferably with a glass of wine.

Aubrey, Guest Services Manager & Bridal Coordinator

Hi, I’m Aubrey! I started my beauty career in 2014 where I graduated from Tennessee School of Beauty in Knoxville, TN with a license in Cosmetology and Massage Therapy. In my training, I also became a certified MUD makeup artist specializing in bridal, studio and special effects. I spent about six years behind the chair and running my own bridal business when I decided to move to Richmond and soon after became a stay-at-home mom.

After spending a year at home with my son, Callaway, I realized I still had so much to offer in this industry. My heart led me to continue my career in management making customer service my top priority. Outside of the salon, I love spending time with my family and taking my son on adventures!

Eva, Guest Services Coordinator

Hi, my name is Eva! I am a receptionist here at Rituals and have been a part of this fabulous team since 2021. Behind the scenes, I am our sustainability focus group leader and am always looking for new and innovative ways to make the salon a little bit greener. Aside from that, you may have also seen my art displayed throughout the salon! From our new custom ceiling tiles above the shampoo bowls, to the sidewalk sign, and coffee bar promo board!

Outside of Rituals, my soul feels the most fed when I'm making art! Drawing and printmaking are my favs. I also love all things astrology-related (literally ask me any team member's astrological sign and I got you covered. It's a problem...). I am so lucky to be a part of a team that allows me to be unapologetically myself, supports and encourages my passions, and most importantly tolerates my endless queueing of Harry Styles and Taylor Swift on our salon playlist!

Jordan, Guest Services Coordinator

Hi I'm Jordan! I have always enjoyed working in customer service and being able to put a smile on people's faces. I have worked in many different settings, but the connections I have made with our clients and my coworkers at Rituals has been one of the best experiences I have had in this industry. Rituals is my favorite place to work because of the close relationships I get to build and the wide variety of services we offer. My favorite services are our Eminence facials and lived-in blondes. When I am not at work, I enjoy spending quality time with my family and hanging out with my friends. I couldn't be happier working at Rituals and having such a great second family to love!

We create beauty. Not waste.

The beauty industry sends 877 pounds of waste to the landfill per minute. As a Green Circle Salon, we are helping change that by recycling:

  • Hair Clippings
  • Excess Hair Color
  • Used Metals (foils, color tubes, aerosol cans, etc.)
  • Papers & Plastics 
  • PPE Waste
  • Single-Use Items (wax strips, nail files, gloves, etc.)
  • Miscellaneous Items (hot tools, mannequin heads, batteries, etc.)

We partner with Childhelp!

Child Help is a national organization dedicated to eradicating child abuse and neglect. Their mission is to create a world in which every child is safe and loved. We sponsor Back To School, Summer Fun, and Holiday Drives to collect donations in order to support a child’s memories.

Join us on the Walk to End Alzheimer's!

The Alzheimer's Association’s Walk to End Alzheimer’s is the world’s largest fundraiser for Alzheimer’s care, support, and research. We walk for our family members, guests, and team members. We walk for those we have lost, those who are caretakers and supporters. It is our hope and wish to find a cure for this disease and a hope for future generations to come.